Must-See Marketing of the week: Two ads that are ready for their closeups
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other Items of note from Marketing: Digital Day was on Monday, co-hosted by Marketing...
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How Sandwich Video founder Adam Lisagor became tech’s go-to video guy
Adam Lisagor in the video for Small Demons (Sandwich Video) Advertising is a dirty word. Faced with sanctimonious moralizing, not-so-subtle product placements and gimmicky marketing schemes, it’s not...
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Three key steps to making a successful promotional product video
(Screengrab/Sandwich Video) Adam Lisagor is Internet famous. The founder of Sandwich Video has gained a following for his pitchman skills, showing off geeky tech products to viewers in a way that makes...
View ArticleMust-See Marketing of the Week: The Gap wants us all to “dress normal”
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other Items of note from Marketing: Loblaw’s President’s Choice label has launched a...
View ArticleMust-See Marketing of the Week: Starbucks’ drag-queen etiquette lesson
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other Items of note from Marketing: McCain Foods has redesigned its frozen food...
View ArticleMust-See Marketing of the Week: Three great, attention-grabbing PSAs
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other Items of note from Marketing: Facebook asked six Canadian brands to be the first...
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Vancouver’s BroadbandTV opens New York office to get closer to Madison Ave....
BroadbandTV is opening its branch plant in midtown Manhattan to be closer to where marketing decisions are made. “That’s where all the ad dollars are,” says Lewis Ball, BBTV’s vice-president of...
View ArticleMust-See Marketing of the Week: Europe’s Space Agency inspires
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other Items of note from Marketing: WestJet created a viral hit last year with its...
View ArticleMust-See Marketing of the Week: Dell and Microsoft take aim at Apple
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other items of note from Marketing: Air Canada takes its flag carrier status...
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Pricey watches and cheap phones: tech predictions for 2015
(Kay-Paris Fernandes/Getty) Technology analysis firm IDC has released its predictions list for 2015, and they’re good ones. I like IDC’s predictions because, unlike those from many other analysts, they...
View ArticleMust-See Marketing of the Week: Canada’s Top 10 YouTube Ads
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing Other items of note from Marketing: Google released the list of the top 10...
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Founders and CEOs tell us what they learned in 2014
This is the first part of a two-part series in our year-end roundup. Read the second part here! Isabelle Hudon, executive chair, Sun Life Financial Quebec (Sun Life Financial) Isabelle Hudon Executive...
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Opportunities 2015: Can consumers be convinced to eat insects?
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View ArticleThe top 10 Super Bowl ads Canadians are watching on YouTube
Sometime soon—as early as next year—Canadian viewers will see all the same Super Bowl ads that Americans do. But until that day, there’s YouTube. According to a recent Google survey, 41% of Canadians...
View ArticleThe CB Elevator Pitch: Get more women on corporate boards
In this edition of the CB Elevator Pitch, editor James Cowan argues that companies need to work harder to recruit women for boards of directors. Though Canada’s boards on average recently surpassed...
View ArticleMust-See Marketing: Canadian Tire wants you to “Shovel it Forward”
A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing. This week in Ads You Must See: Other items of note from Marketing: Canadian Tire...
View ArticleMust-See Marketing of the Week: Toyota plays matchmaker
A weekly digest of the most important stories and ideas in advertising and media from our colleagues at Marketing. This week in Ads You Must See: Other items of note from Marketing: Ontario Toyota...
View ArticleTim Hortons’ biggest rival is “the cold and impersonal world”
We’ve all seen those tear-jerking Tim Hortons ads where Canadians look to the iconic coffee chain to feel at home. Then there are the marketing stunts, from turning a suburban Calgary home into a...
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VIDEO: How Not to Give a PowerPoint Presentation
This video accompanies our story “PowerPoint is a terrible way to communicate anything important”: PowerPoint, and similar presentation tools, is often a lousy way to present information. A 2009 study...
View ArticleVideo: Our editors put the taste of Luvo’s frozen food to the test
In our feature on former Lululemon CEO Christine Day’s plans for frozen-food maker Luvo, Michael McCullough writes about how the company compares to existing offerings in the frozen food aisle: Luvo’s...
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